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Getting your online shop up and running, promoting your products across various channels and upping your traffic is no easy task for any online retailer. Even if you are seeing the number of visits to your shop increase, this doesn’t necessarily mean that visitors will go ahead and make any purchases.
So, if you are looking to boost your ecommerce conversions, generate more sales and stop cart abandonment once and for all, then these 5 fast hacks should help you to improve your site conversion rate.
Improve trust to close your buying cycle
Not all site visitors will be looking to close the deal and make a purchase. Some users may have come across your store for the very first time, and may not have heard about your brand. If you want to guarantee conversions, then you will need to start improving trust – key to helping close your buying cycle. Try starting small by getting visitors to sign up to your email newsletter and adding a pop up to your site. Once they are on your mailing list you can share your latest offers and info, meaning that the next visit they will be likely to go ahead and give your products a try.
Rethink your website design
A poorly functioning website with dated images will damage rather than support your brand. Online shoppers rely on imagery to help them make purchase decisions, as they can’t physically touch or interact with your products. Choose high quality photos and imagery across your site.
If you don’t have the time or resource to give your site a complete overhaul, then consider adding seasonal pop-ups. These are a handy hack to help drive shopper engagement and turn leads into sales – without having to spend a lot of time and money on a complete website redesign.
Check your customer service
Do you offer free and easy returns, free shipping and product guarantees? If the answer is no, then your customer service could be damaging your site conversion rate. Improve your customer service and your visitors will feel confident enough to turn their browsing time into clicks.
Include reviews
Reviews are the ideal way to improve customer trust and boosting your conversion rate. Customers are always keen to hear from others before them who have bought similar items – no matter the amount that they are looking to spend.
Include reviews and making your online shop ‘social proof’ will improve your reputation, and stop cart abandonment in its tracks.
Examples that could work for you include:
Testimonials
User reviews
Case studies
Star ratings
There is no ‘one-size-fits-all’, so take your time trialling which approach will work best for your business.
A simple checkout process
No matter the size of your online shop, the final factor that could halt your conversion rate is your checkout. Customers may abandon the checkout process due to unexpected shipping costs, numerous checkout steps or even if they cannot check out as a guest. Remember to make this simple and straightforward – your customers will be happier too.
Take time to apply these fast hacks to your online shop and watch your ecommerce prospects and revenue soar.
Get in touch
Kelkoo Group has 20 years’ experience in ecommerce, digital advertising and consumer analytics. We can support your entire campaign, from set up through to tracking sales and conversion data to help you get the results your business needs to succeed.
Contact us today to find out more!