Why attending a trade show offers a host of commercial business benefits

Although trade shows take time, energy and effort to attend they provide you with the ideal opportunity to network alongside industry experts and the media under one roof. In fact, attending trade shows can add value to your business, providing motivation for colleagues and opportunities to learn and interact with new and upcoming trends and developments in your business area.

If you still aren’t convinced, read on to find out more about why attending a trade show offers a host of commercial business benefits:

Networking opportunities

No matter the size or current coverage of your company, trade shows enable you to engage with new clients and leads through networking. You will also have the opportunity to schedule in face-to-face meetings with potential partners in a more relaxed setting – allowing for you to seal the deal with previously difficult clients.  Take a look at the trade show schedule for social events, breakout sessions and workshops that will provide you with the ideal opportunity to mingle with industry leaders and exchange contact information.

Targeting leads

Attending a trade show provides a dream environment for your sales teams – a large crowd of highly targeted buyers are all in one place. Make sure that you schedule in important meetings prior to the show so that your key leads are kept on schedule. Encourage your sales teams to make the most of networking opportunities to target new leads. Make sure you take note of anyone you schedule meetings with, so you can take the opportunity to follow these up once you are back in the office.

Check out the competition

Keen to find out first-hand what your competition is doing? Take a walk around the show floor and visit your competitors in situ. This will also enable your sales and marketing teams to gain a better understanding of any competitor’s advantages and flaws.

Kelkoo Group will be attending a host of trade shows globally:

One-to-One Monaco (19-21 March 2019)

EShow Barcelona (12-13 March 2019)

Emerce Retail Netherlands (14 March 2019)

Advertising Week Europe (18-21 March 2019)

RetailWeek Live (27-28 March 2019)

Ecommerce North (8-9 May 2019)

Netcomm Milan (29-30 May 2019)

Ecommerce Brazil (16-18 July 2019)

Paris Retail Week (24-26 September 2019)

Dmexco (11-12 September 2019)

Please let us know if you would like to arrange a meeting with us to discuss how we can work together to solve your business challenges.