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iPon is an online computer and electronics specialist based in Hungary with shops in Romania, Austria and Croatia. By giving customers more of what they want – low prices, a wide range of products, technical content, and convenience – iPon continues to grow and evolve as a high-class e-commerce platform.
In line with their philosophy they joined Kelkoo in May 2020 with iPon.hu as they were looking to benefit from the CSS bidding advantage on their current Google Shopping Ads campaigns. Because of the positive results with iPon.hu, they decided to also migrate iPon.ro to Kelkoo in the beginning of July this year.
Within the first 30 days after switching from Google Shopping CSS to Kelkoo CSS, the iPon.ro shopping campaign had seen the expected increase of Traffic and decrease of average CPC.
- Impressions +120%
- Traffic + 97%
- Avg CPC -28%
Beside this we worked together on optimisation of the data quality in Merchant Center to improve the overall performance by investigating on item disapprovals and decrease them.
Bertalan Bari, “Head of Online Performance, Ipon.hu
”We are very happy with the switch to Kelkoo CSS, since then we saw performance growing with a nice increase of Traffic and decrease in CPC”
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