Case Studies

Roman Originals Case Study

Posted on April 4, 2023

2.54% CR achieved in 2022

Roman Originals was established in 1957. The family-owned business was originally a manufacturing business based in Birmingham. The company has retained its heritage and passion for Ladieswear and has grown and developed its retail interests. Today the company designs and manufactures its own range of Ladies clothing and accessories, which it now retails in over 150 outlets, across the United Kingdom.

The Affiliate Marketing Advisor began their collaboration with Kelkoo Group in 2020. The Affiliate Marketing Advisor work with large brands and joined our Performance solution, to gain visibility on Kelkoo Group’s Shopping network and drive qualified traffic to women’s fashion brand Roman Originals.

Success with Kelkoo Group

  1. 2.54%

    Average CR

  2. 5.35%

    Max CR

  3. £10.94

    Average CPA

  4. £3.80

    Average ROAS

How did we reach our goals?

  1. Adjust the CPC at granular
    level to buy better qualified traffic and less
    non-converting traffic
  2. Apply different CPCs upon device, category and
    sub-category and adjust depending upon performance.
  3. Add price filters to maintain high AOV
  4. Temporarily block non-converting products and categories and focus on key product areas

Reaching new heights in 2023

  1. – 38%

    Decrease in CPA

    2022 to 2023

  2. + 40%

    Increase in ROAS

    2022 to 2023

Elliot Myers, Founder & Director, The Affiliate Marketing Advisor

‘We’ve been pleased with the results from Kelkoo, they have consistently achieved the return on ad spend and cost per sales target while scaling sales. This has been achieved by Kelkoo utilising its proprietary traffic optimiser and algorithm that uses machine learning to understand category, device and partner performance and place bids based on performance against agreed ROI targets.’

Contact us and be our next success story

Kelkoo Group can help you capture new customers and generate incremental sales on your online store as well. Check out how our Performance solution can help you reach your growth objectives. For more information or discuss the other Kelkoo Group solutions that could be adapted to you, contact us now, our team of lead acquisition specialists will find the perfect match for your webstore.

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