What you will find in this White Paper?

Life, both personal and working, has changed dramatically due to the new coronavirus. With most European countries still imposing strict social measures, it has had an impact on almost every sector in retail – grocery, ecommerce, fashion, luxury and more.

With this tremendous uncertainty for many brands, some have found ways to utilize, succeed and even thrive despite the social and economic pressures. These brands all have key commonalities; they’re quick to adapt, they stay connected with their customers and they continue to deliver value.

Furthermore, we are seeing many retailers becoming heavily reliant on paid search and affiliate traffic, more than ever before. The change in strategy makes it clear that the coronavirus has shifted the market and left businesses and marketers with many new questions to answer.