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	<title>sales Archives - Kelkoo Group</title>
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		<title>Father&#8217;s Day 2023</title>
		<link>https://www.kelkoogroup.com/de/resourcen/blog-de/fathers-day-2023/</link>
		
		<dc:creator><![CDATA[Florrie Weston]]></dc:creator>
		<pubDate>Mon, 12 Jun 2023 12:49:33 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[fathers day]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[sales]]></category>
		<guid isPermaLink="false">https://www.kelkoogroup.com/unkategorisiert/fathers-day-2023/</guid>

					<description><![CDATA[Avoid the Father’s Day fiasco – get your sales strategy in order The day of the Dad is almost upon us, where millions celebrate their father or equivalent figure each year. Marking the occasion with gifts, quality time and good food, how can your business connect people with the perfect products to make Father’s Day [&#8230;]]]></description>
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<h2 class="wp-block-heading has-text-align-center">Avoid the Father’s Day fiasco – get your sales strategy in order</h2>



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<p>The day of the Dad is almost upon us, where millions celebrate their father or equivalent figure each year. Marking the occasion with gifts, quality time and good food, how can your business connect people with the perfect products to make Father’s Day 2023 one to remember?</p>



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<h3 class="wp-block-heading"><strong>Trendy Dad</strong></h3>



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<p>Father’s Day searches are climbing year on year. 2022 represented the highest ever volume of Father’s Day searches† – go Dads! Although Father’s Day spending (like Mother’s Day spending) is still down since the pandemic begun, similar search volumes to last year are expected, and 24% still plan to spend more in 2023 than 2022 †.</p>



<p>With economic crisis continuing to loom, consumer confidence remails low and small ticket purchases, such as alcohol, are driving father’s day sales. The 150% increase in searches for ‘offers’† suggests that people are looking for more affordable ways to honour father figures in 2023.</p>



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<h3 class="wp-block-heading"><strong>Categories to cater to</strong></h3>



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<p>Which categories are seeing the most relevance during the Father’s Day period? Clothing is the most popular category when it comes to shopping for Father’s Day, so it makes sense that footwear made up the largest proportion of searches last year†. Searches for men’s suits are up over 120%†, with shirts and loafers closely following. Dad’s still love to accessories, watches are seeing a 20% year on year growth†. M miscellaneous items such as calendars and fishing are also significant categories for this shopping holiday. &nbsp;</p>



<p>Male self-care is rising in popularity. <a href="https://www.recommendedagencies.com/icrossing-uk/insights/447/5-consumer-trends-to-be-aware-of-for-fathers-day">Men alone are boosting skin care sales by 16.6% year on year</a>. More brands are catering for men, bringing out ranges of skin, hair and beard care items.</p>



<p>Food is not one to forget this year &#8211; no one likes a hangry Dad! Recipe searches are up (10.8% of searches†), indicating that many may be opting to stay in for food, rather than the more expensive option of dining out. It may be indicative that acts of service are starting to take over as a gift option.</p>



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<h3 class="wp-block-heading"><strong>Market your socks off</strong></h3>



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<p>Shopping ads are an effective way to engage customers visually, and engaged they are! Since 2019, Father’s Day Shopping Ads have increased by 184%†. By making the purchasing process seamless, consumers are more likely to become customers.</p>



<p>Stay consistent with your marketing plan to stay at the forefront of your consumer base’s minds. Communicate any father’s day sales across all platforms, taking advantage of <a href="https://www.kelkoogroup.com/de/resourcen/blog-de/establish-your-sharing-strategy/">omni-channel marketing</a>. Show consumers you care about connecting them with the perfect gift by creating a Father’s Day category on your site. Need help with your sale strategy? Our new dynamic pricing solution, <a href="https://www.kelkoogroup.com/performance-flex/">Performance Flex</a> can help you meet your conversion targets while maximising your revenue potential. With access to specialists who provide specialised and flexible support, it’s a no-brainer.  </p>



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<p>† Google Data</p>



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		<title>Wedding season</title>
		<link>https://www.kelkoogroup.com/de/resourcen/blog-de/wedding-season/</link>
		
		<dc:creator><![CDATA[Florrie Weston]]></dc:creator>
		<pubDate>Wed, 03 May 2023 13:50:46 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Merchants]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[ecommerce trends]]></category>
		<category><![CDATA[online store]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[wedding]]></category>
		<guid isPermaLink="false">https://www.kelkoogroup.com/unkategorisiert/wedding-season/</guid>

					<description><![CDATA[Marriage material: what do you need to know ahead of wedding season 2023? Pandemic restrictions have forced huge numbers of couples to postpone their weddings. However, for those who were waiting for the opportunity to have a restriction free celebration, the time has come. Weddings grew by 6% in 2022†, with more expected this year. [&#8230;]]]></description>
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<figure class="aligncenter size-full"><img decoding="async" width="950" height="650" src="https://www.kelkoogroup.com/wp-content/uploads/2023/05/Wedding-article.png" alt="" class="wp-image-80794" srcset="https://www.kelkoogroup.com/wp-content/uploads/2023/05/Wedding-article.png 950w, https://www.kelkoogroup.com/wp-content/uploads/2023/05/Wedding-article-300x205.png 300w, https://www.kelkoogroup.com/wp-content/uploads/2023/05/Wedding-article-768x525.png 768w" sizes="(max-width: 950px) 100vw, 950px" /></figure></div>


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<h2 class="wp-block-heading has-text-align-center">Marriage material: what do you need to know ahead of wedding season 2023?</h2>



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<p>Pandemic restrictions have forced huge numbers of couples to postpone their weddings. However, for those who were waiting for the opportunity to have a restriction free celebration, the time has come. Weddings grew by 6% in 2022†, with more expected this year. With so many weddings in the ‘post pandemic pipeline’, what do you need to know about 2023 trends to tie the knot on your campaigns this season?</p>



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<h3 class="wp-block-heading"><strong>Wedding trends</strong></h3>



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<p>Wedding related searches tend to peak in May, meaning this month is the perfect time to start your seasonal strategy.</p>



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<p>Searches for formal wear grew by over 11% in 2022, compared to 2021†. The category ‘apparel’ makes up the largest proportion wedding related searches &#8211; 25.7% to be exact†. Find out how we help clothing sites to reach their performances in <a href="https://www.kelkoogroup.com/case-studies/roman-originals-case-study/">our recent case study with Roman Originals.</a></p>



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<p>‘Beauty and personal care’ is the second most searched category, making up 17.1% of searches across wedding categories†. Help your products stand out in trending categories by perfecting your titles. Find out more about Google Shopping Ad short titles, and how they can improve your campaigns, <a href="https://www.kelkoogroup.com/de/resourcen/blog-de/google-shopping-ads-the-addition-of-short-titles/">here</a>.</p>



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<p>Despite lots of money being spent in the traditional wedding categories, other verticals can benefit from the tradition of gift giving. Naturally, wedding cards and gifts will trend each year, with searches for wedding gifts are up 27.15%†. Personalised gifts are even more popular &#8211; searches are up by 31.18%†. <a href="https://www.theknot.com/content/most-popular-wedding-gifts" target="_blank" rel="noreferrer noopener">Homewear and kitchen accessories are also popular gifts</a> for newly weds, however many will still opt for something more individual to the couple tying the knot. A dedicated &#8216;wedding gift&#8217; page on your site will grab the attention of wedding guests and can direct them to a wide variety of potential gifts, ideal for almost any bride or groom. The average spend for wedding gifts is between £30-110, meaning lots disposable income is being spent in the wedding sector even by those not getting married, and that there are sales up for grabs for everyone.</p>



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<h3 class="wp-block-heading"><strong>The season to splurge</strong></h3>



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<p>Despite the rising cost of living, wedding spending in 2022 increased<a href="https://www.hitched.co.uk/wedding-planning/organising-and-planning/average-uk-wedding/" target="_blank" rel="noreferrer noopener"> £1,100</a> on 2021 figures, bringing the average cost of a wedding in 2022 to £18,400. The <a href="https://www.sntravel.co.uk/types-of-holidays/weddings-abroad/cost-getting-married-abroad/" target="_blank" rel="noreferrer noopener">most expensive place to get married</a> in the world is France, with the average cost at £26,059. Mauritius is the cheapest globally, averaging £12,492, and Portugal is the cheapest in Europe, averaging £19,381.</p>



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<p>Destination weddings seem to be rising in popularity. Specifically, ‘all-inclusive wedding packages abroad prices’, are up by 215%†. Destination weddings have the potential to cost a lot more than local nuptials, especially if couples are hosting extra meals and events, such as a welcome dinner and drinks. This suggests that despite rising economic pressures, people are still willing to invest large sums of money in making their big day one to remember.</p>



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<h3 class="wp-block-heading"><strong>‘I do’ it online</strong></h3>



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<p>Couples are now doing <a href="https://www.bigcommerce.co.uk/articles/ecommerce/wedding-ecommerce/" target="_blank" rel="noreferrer noopener">88% of their wedding shopping online</a>. Global lockdowns boosted the ecommerce sector as brick and mortar stores were forced to close their doors. <a href="https://internetretailing.net/ecommerce-grew-by-46-in-2020-its-strongest-growth-for-more-than-a-decade-but-overall-retail-sales-fell-by-a-record-19-ons-22603/#:~:text=1.9%25%3A%20ONS-,Ecommerce%20grew%20by%2046%25%20in%202020%20%E2%80%93%20its%20strongest%20growth%20for,a%20record%201.9%25%3A%20ONS" target="_blank" rel="noreferrer noopener">Online sales grew by 46% in 2020 alone.</a> Consumers have become more accustomed to making purchases online, or browsing websites before heading into stores. The same can be said for engaged couples, who are now opting for a more convenient way to plan and shop for their wedding.</p>



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<p>Wondering how to take make the most of 2023 weddings? Kelkoo Group has in house experts who can support your campaign strategy and help you reach your performance goals. Find out more about our solutions <a href="https://www.kelkoogroup.com/de/loesungen/ecommerce-leads/">here</a>.</p>



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<p>† Google data</p>



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		<title>Mother&#8217;s Day 2023</title>
		<link>https://www.kelkoogroup.com/de/resourcen/blog-de/mothers-day-2023/</link>
		
		<dc:creator><![CDATA[Florrie Weston]]></dc:creator>
		<pubDate>Tue, 07 Mar 2023 11:39:35 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Merchants]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Google Shopping Ads]]></category>
		<category><![CDATA[Mothers Day]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[online store]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Shopping Ads]]></category>
		<category><![CDATA[traffic]]></category>
		<guid isPermaLink="false">https://www.kelkoogroup.com/unkategorisiert/mothers-day-2023/</guid>

					<description><![CDATA[Carve your share of Mothers Day 2023 Mother’s Day is rapidly approaching (it’s Sunday 19th March – but you already knew that, right?) With so much competition out there, how do you appeal to families this 2023? Tend to the trends Knowing the products with the highest search volume before a shopping holiday allows you [&#8230;]]]></description>
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<h2 class="wp-block-heading has-text-align-center">Carve your share of Mothers Day 2023</h2>



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<p>Mother’s Day is rapidly approaching (it’s Sunday 19<sup>th</sup> March – but you already knew that, right?) With so much competition out there, how do you appeal to families this 2023?</p>



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<h3 class="wp-block-heading"><strong>Tend to the trends</strong></h3>



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<p>Knowing the products with the highest search volume before a shopping holiday allows you to promote the right items by adjusting your shopping ads and landing pages. Beauty and personal care, as well as restaurants, are the top searches leading up&nbsp;to Mother’s Day, with footwear and women’s clothing in third place. Other trending categories include alcoholic drinks, cakes and cupcakes, calendars and planners, and flower arrangement†.</p>



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<h3 class="wp-block-heading"><strong>Combat the cost of living crisis</strong></h3>



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<p>Like all shopping holidays, Mother’s Day is no exception to the budget squeeze felt since prices across the board began sky-rocketing last year &#8211; 47% of people are currently worried about the cost of living crisis. Despite this, 50% of consumers still plan to spend the same as usual for Mother’s Day†, and 28% will spend more†, meaning hope is not lost for retailers hoping to make some serious sales this month.</p>



<p>Consumers want to find gifts that won’t break the bank. Don’t believe us? Search terms ‘sale’ and ‘offers’ are up 6% and 15% respectively†. Entice those shoppers by including top category products in your Mother’s Day sale, and changing shopping ad titles to include these keywords. Once on your site, consumers want deals in front of them, so create a Mother’s Day landing page to showcase your best deals. Having the right products at the best price will be the difference between hitting the checkout at your store over a competitor’s.</p>



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<h3 class="wp-block-heading"><strong>Take advantage of brand betrayal</strong></h3>



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<p><a href="https://www.supermarketnews.com/consumer-trends/what-consumers-want-retailers-2023" target="_blank" rel="noreferrer noopener">2023 is the year of brand betrayal</a>. Consumers are looking to be more convinced by offers, reviews and delivery time, rather than remaining loyal to brands they’ve bought from in the past. Building a relationship through email and social campaigns will promote your Mother’s Day offers to both new and returning customers. Promote your &nbsp;promotions by <a href="https://www.kelkoogroup.com/de/resourcen/blog-de/establish-your-sharing-strategy/">perfecting your sharing strategy</a>.</p>



<p>More people are expected to shop online with 20% of Mother’s Day shoppers expected to shun bricks and mortar stores for a virtual shopping experience.†. The visual appeal of shopping ads means they are being clicked on more than ever – a 171% increase from pre-pandemic data† Take this as your sign that Shopping Ads are vital for a successful product marketing strategy.</p>



<p>Looking for support with Shopping Ads? Our specialists provide either consultancy or full management to support your Shopping Ad campaigns, and reach your goals. <a href="https://www.kelkoogroup.com/contact-uk/">Contact us here to find out more.</a></p>



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<p>† Google data 2023</p>



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		<title>Christmas Commerce 2022</title>
		<link>https://www.kelkoogroup.com/de/resourcen/blog-de/christmas-ecommerce/</link>
		
		<dc:creator><![CDATA[Florrie Weston]]></dc:creator>
		<pubDate>Fri, 09 Dec 2022 12:07:36 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Merchants]]></category>
		<category><![CDATA[boxing day]]></category>
		<category><![CDATA[boxing day sales]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[ecommerce marketing]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[Q4]]></category>
		<category><![CDATA[retailers]]></category>
		<category><![CDATA[sales]]></category>
		<guid isPermaLink="false">https://www.kelkoogroup.com/unkategorisiert/christmas-ecommerce/</guid>

					<description><![CDATA[Christmas Commerce: What&#8217;s in store this Q4? &#160; ‘Tis the season… for sales. For retailers, December is synonymous with big business. Between gifts, decorations and food, almost everyone ups their spending during the festive season. But with a backdrop of economic crisis, and shoppers tightening their belts, what does this month hold for retail, and [&#8230;]]]></description>
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<h1 style="text-align: center;"><strong>Christmas Commerce: What&#8217;s in store this Q4?</strong></h1>
<p>&nbsp;</p>
<p>‘Tis the season… for sales. For retailers, December is synonymous with big business. Between gifts, decorations and food, almost everyone ups their spending during the festive season. But with a backdrop of economic crisis, and shoppers tightening their belts, what does this month hold for retail, and how can you make the most of it?</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2><strong>The Festive Forecast</strong></h2>
<p>&nbsp;</p>
<p>Despite economic downturn and concerns that Q4 would take a hit, <a href="https://www.cnbc.com/2022/11/29/shopper-turnout-hit-record-over-black-friday-weekend-trade-group-says.html" target="_blank" rel="noopener">Black Friday still saw over 196 million shoppers, up almost 20 million from last year, according to the NRF in the United States</a>. Similar success was noted in the UK, with <a href="https://www.bbc.co.uk/news/business-63737595" target="_blank" rel="noopener">an all-time record reached on the number of transactions per second between midday and 1pm.</a> Although overall consumer intentions are to spend less in 2022, the proportion of online spending still remains high, as <a href="https://www.pwc.co.uk/industries/retail-consumer/insights/festive-predictions.html" target="_blank" rel="noopener">55% of adults say they’ll be shopping online this festive season</a>, which should provide reassurance for e-commerce retailers.</p>
<p>&nbsp;</p>
<h2><strong>Santa goes sustainable</strong></h2>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Although facing strain from economic challenges, the ever-relevant climate crisis is also placing pressure on consumers to consider making conscious choices when spending. <a href="https://www.mirror.co.uk/lifestyle/top-positive-changes-christmas-season-28509610?utm_source=sendinblue&amp;utm_campaign=EN_Kelkoo-collab-December&amp;utm_medium=email" target="_blank" rel="noopener">Over 54% of adults in Britain intend to make positive changes for the environment</a> for the first time this Christmas. So, think recyclable wrapping paper, eco-friendly Christmas crackers and Christmas dinner food with less packaging. As of October<a href="https://www.ey.com/en_uk/consumer-products-retail/cost-of-living-due-to-affect-christmas-spending-habits#:~:text=Consumers%20are%20planning%20a%20more,and%2034%25%20on%20family%20gifts." target="_blank" rel="noopener">, planet first and affordability first were tied</a> as the most important factors whilst spending. Consumers are considering the impact of their presents. <a href="https://www.ey.com/en_uk/consumer-products-retail/cost-of-living-due-to-affect-christmas-spending-habits#:~:text=Consumers%20are%20planning%20a%20more,and%2034%25%20on%20family%20gifts." target="_blank" rel="noopener">44% plan to be more mindful of how useful the present will be</a>, hoping to make them more financially worthwhile and sustainable in use.</p>
<p>&nbsp;</p>
<h2><strong>Bring on Boxing Day!</strong></h2>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>After the festivities of the big day, focus turns the last sale day of the year – Boxing Day. It first became a shopping sensation in the late 1990s, after Sunday trading laws were relaxed. Although the traditional shopping holiday is starting to lie in the shadow of sales giant Black Friday, it’s still a hit in the UK, Australia, Canada and across Europe. Whilst most shoppers tend to use Black Friday as an opportunity to buy presents and other Christmas related essentials, Boxing Day is an excuse for us to treat ourselves, and spend our Christmas money. With the New Year less than one week after, consider promoting resolution related items, such as exercise equipment or organisational planners.</p>
<p>Has your online store got your New Year strategy ready? Why not <a href="https://www.kelkoogroup.com/contact-uk/">get in contact</a> with one of our e-commerce specialists here at Kelkoo Group.</p>
<p>&nbsp;</p>
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		<title>Google Shopping Ads: the addition of short titles</title>
		<link>https://www.kelkoogroup.com/de/resourcen/blog-de/google-shopping-ads-the-addition-of-short-titles/</link>
		
		<dc:creator><![CDATA[Florrie Weston]]></dc:creator>
		<pubDate>Fri, 11 Mar 2022 10:28:29 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Merchants]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Google Shopping]]></category>
		<category><![CDATA[merchants]]></category>
		<category><![CDATA[online store]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[short titles]]></category>
		<category><![CDATA[traffic]]></category>
		<guid isPermaLink="false">https://www.kelkoogroup.com/unkategorisiert/google-shopping-ads-the-addition-of-short-titles/</guid>

					<description><![CDATA[How can you use short titles to improve your Shopping Ad campaigns? Shopping ads are leveling up this year, and Google has added a new feature; short titles. These titles are going to be used in browsing contexts, such as Shopping Ads on Gmail. Read on to find out how these are going to benefit [&#8230;]]]></description>
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<div class="wp-block-image"><figure class="aligncenter size-full"><img decoding="async" width="950" height="650" src="https://www.kelkoogroup.com/wp-content/uploads/2022/03/Short-titles-article-image-2.png" alt="" class="wp-image-72000" srcset="https://www.kelkoogroup.com/wp-content/uploads/2022/03/Short-titles-article-image-2.png 950w, https://www.kelkoogroup.com/wp-content/uploads/2022/03/Short-titles-article-image-2-300x205.png 300w, https://www.kelkoogroup.com/wp-content/uploads/2022/03/Short-titles-article-image-2-768x525.png 768w" sizes="(max-width: 950px) 100vw, 950px" /></figure></div>



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<h1 class="has-text-align-center wp-block-heading">How can you use short titles to improve your Shopping Ad campaigns?</h1>



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<p>Shopping ads are leveling up this year, and Google has added a new feature; short titles. These titles are going to be used in browsing contexts, such as Shopping Ads on Gmail. Read on to find out how these are going to benefit your business.</p>



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<h2 class="wp-block-heading"><strong>Why are these short titles important?</strong></h2>



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<p>Longer titles in browsing context can get lost. Therefore these shorter titles will help make your products stand out more and help potential customers get a clear understanding of what you’re product is. This change is intended improve clickthrough rates, so it’s worthwhile taking the time to add shorter titles to your products.&nbsp;</p>



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<h2 class="wp-block-heading"><strong>What should my short titles look like?</strong></h2>



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<p>Google have provided us with some guidelines to help make your short titles optimal:</p>



<ul class="wp-block-list"><li>A concise title, that describes your product simply.</li><li>Keep it to 65 or less so your title can be read on smaller screens.</li><li>Add the brand name in your titles when appropriate.</li><li>Use correct grammar and ensure spellings are correct.</li><li>Take care with your syntax, including the most important information first.</li><li>Don’t include information that is displayed elsewhere, such as the price.</li><li>Use capital letters correctly, and not for emphasis.</li><li>Describe your product in one language.</li></ul>



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<p>Take advantage of features on Shopping Ads to help make your products stand out. For more information on how Kelkoo Group can help boost your Shopping Ad campaigns, click <a href="https://www.kelkoogroup.com/de/produkte/google-comparison-shopping-service/">here</a>.</p>



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		<title>Fall in love with sales this Valentine’s Day</title>
		<link>https://www.kelkoogroup.com/de/resourcen/blog-de/fall-in-love-with-sales-this-valentines-day/</link>
		
		<dc:creator><![CDATA[Florrie Weston]]></dc:creator>
		<pubDate>Fri, 04 Feb 2022 12:34:56 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Merchants]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[online store]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Shopping Ads]]></category>
		<category><![CDATA[valentines]]></category>
		<guid isPermaLink="false">https://www.kelkoogroup.com/unkategorisiert/fall-in-love-with-sales-this-valentines-day/</guid>

					<description><![CDATA[How can you win the affection of potential shoppers this February? If you love sales, you’re going to love this… Valentine’s Day is just round the corner and it brings fantastic opportunities for online growth. As a global event, with almost every country in the world celebrating Valentine’s Day, you’ve got a wide target market. [&#8230;]]]></description>
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<div class="wp-block-image"><figure class="aligncenter size-full"><img decoding="async" width="950" height="650" src="https://www.kelkoogroup.com/wp-content/uploads/2022/02/Valentines-article-website-version.png" alt="" class="wp-image-67361" srcset="https://www.kelkoogroup.com/wp-content/uploads/2022/02/Valentines-article-website-version.png 950w, https://www.kelkoogroup.com/wp-content/uploads/2022/02/Valentines-article-website-version-300x205.png 300w, https://www.kelkoogroup.com/wp-content/uploads/2022/02/Valentines-article-website-version-768x525.png 768w" sizes="(max-width: 950px) 100vw, 950px" /></figure></div>



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<h2 class="has-text-align-center wp-block-heading">How can you win the affection of potential shoppers this February? </h2>



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<p>If you love sales, you’re going to love this… Valentine’s Day is just round the corner and it brings fantastic opportunities for online growth. As a global event, with almost every country in the world celebrating Valentine’s Day, you’ve got a wide target market. <a href="https://frenchmoments.eu/saint-valentines-day-in-france/#:~:text=According%20to%20a%20recent%20poll,jewellery%20or%20a%20romantic%20dinner." target="_blank" rel="noreferrer noopener">71% of those in France</a>, <a href="https://www.finder.com/uk/valentines-day-statistics" target="_blank" rel="noreferrer noopener">76% of Brits</a> and <a href="https://www.save.ca/community/9-interesting-facts-about-valentines-day-in-canada/" target="_blank" rel="noreferrer noopener">81% of Canadians</a> celebrate the day, showing just how many millions of people across the world you have the potential to reach with branding, deals and increased advertising.</p>



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<p>Consider moving Valentine gifts to the landing page of your website; even if your products aren’t Valentine related, a romantic makeover of your website may encourage people to purchase items for their other half. <a href="https://www.retailgazette.co.uk/blog/2021/02/how-can-retailers-charm-this-years-valentines-day-shoppers/" target="_blank" rel="noreferrer noopener">Valentine’s Day queries are in top searched terms as early as mid-January</a>, so it’s time to get those skates on…</p>



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<h3 class="wp-block-heading"><strong>The Social media ad affair</strong></h3>



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<p>If you want to spark the connection with your online store and with romantics in need of inspiration, consider some precisely placed social media ads. Seeing your campaign on their feed acts as a reminder to shoppers that V-Day is coming up , and if your store is supporting discounts then it’s the perfect way to get that message out. With Valentine’s Day shopping moving further online, find out <a href="https://www.kelkoogroup.com/de/loesungen/ecommerce-leads/">here</a> how we can help optimise your campaign.</p>



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<h3 class="wp-block-heading"><strong>Traditional is out</strong></h3>



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<p>Traditional Valentine gifts like flowers and chocolates are facing competition from some more modern alternatives, especially in the increasingly virtual pandemic world. Personalised E-books are feeling more love than ever from consumers, especially romantics kept apart by distance or restrictions. Some are even splashing out on more expensive gifts. <a href="https://emarsys.com/learn/blog/what-valentines-day-shopping-trends-tell-us/" target="_blank" rel="noreferrer noopener">In France (2021), 22% said they’d be purchasing technology, only a margin lower than the 25% who said they’d be buying chocolates, a more conventional present.</a><a href="#_msocom_1">[BA1]</a>. The younger generations also tend to be more experienced focused, with <a href="https://www.ypulse.com/article/2019/02/06/5-stats-that-show-gen-z-millennials-nontraditional-take-on-valentines-day/" target="_blank" rel="noreferrer noopener">25-34 year olds in the US 18% more likely to gift an experience than an item</a>. <a href="https://balancingeverything.com/valentines-day-sales-statistics/" target="_blank" rel="noreferrer noopener">The average spend per person is $164.76</a> so there’s huge scope for your sales to rise significantly in February.</p>



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<h3 class="wp-block-heading"><strong>Galentine’s gifts</strong></h3>



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<p>The day of romance has expanded in recent years, and people have begun using the 14<sup>th</sup> February to show love for their friends too. <a href="https://www.synthesio.com/blog/social-media-data-galentines-day/">It now receives almost the same numbers of mentions on social media</a>, showing that Valentine’s Day is no longer exclusively for those in relationships. Personalised gifts have always been a firm favourite for love birds, but they are becoming popular between platonic soulmates too.&nbsp;Consider targeting your marketing towards friends and other singletons as the target audience widens each year as Galentine’s picks up popularity.</p>



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<h3 class="wp-block-heading"><strong>We love you too…</strong></h3>



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<p>At Kelkoo, we’re here to help you (with sales, not love!). <a href="https://www.kelkoogroup.com/de/resourcen/blog-de/2022-key-shopping-dates/">Our recent article</a> on important shopping dates year round will give you more information on how to promote your products.</p>



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<p>If you have any queries on how we can help optimise your campaign, contact us <a href="https://www.kelkoogroup.com/contact-uk/">here</a>.</p>



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		<title>How to drive e-commerce sales</title>
		<link>https://www.kelkoogroup.com/de/unkategorisiert/how-to-drive-e-commerce-sales/</link>
					<comments>https://www.kelkoogroup.com/de/unkategorisiert/how-to-drive-e-commerce-sales/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Mon, 09 Dec 2019 15:19:08 +0000</pubDate>
				<category><![CDATA[Unkategorisiert]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[conversion data]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[promo code]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[success]]></category>
		<guid isPermaLink="false">https://www.kelkoogroup.com/unkategorisiert/how-to-drive-e-commerce-sales/</guid>

					<description><![CDATA[How to drive <br> e-commerce sales ?]]></description>
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<p>As a retailer you are always on
the lookout for new and innovative ways to increase ecommerce sales. Whether you are a
well-established business or a small start-up, if you are looking to increase traffic to your
ecommerce store there are a variety of ways you can ensure that sales
remain high during Q4 and beyond. In our latest Kelkoo guide, we explain how to
drive ecommerce sales to your online store, stopping cart abandonment in its
tracks and keeping your customers coming back for more.</p>



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<p><strong>Get to know your customer</strong></p>



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<p>Understanding who your customer
is and what they are looking for is a major factor and it’s crucial to make sure your product
range is on point. Your campaigns won’t be
effective if you’re marketing the wrong
products. Before designing any campaigns take a look at your site’s historical data to figure out which
products were the highest performing this time last year to help determine
which products you should be pushing to drive ecommerce sales.</p>



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<p>Your campaigns shouldn’t just be about getting your target
consumers to buy; you should also make it a point to offer a benefit to your
customers. Find ways to become a helpful resource for your customers, offering incentives
to build a stronger connection with your shoppers and keep them coming back for
more. Engage with your customer base to build a loyal following.</p>



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<p><strong>Slow speed slows conversion</strong></p>



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<p>Speed is key when it comes to exploring
how to get traffic to your
ecommerce store. Ensure your shopping and checkout pages are fully
optimised for mobile and running at full speed; shoppers are temperamental and
slow page speeds could lead to cart abandonment or worse, shopping with a
competitor. So, what’s the
quickest way to reduce your sites load time in preparation for the busy period?
Enabling compression or using an external compression tool is the easiest way
to ensure your site is running smoothly, for those operating in CSS and HTML
formats this tool eliminates white space and repeated code throughout the sites
body, the smaller the files, the faster the load time.</p>



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<p><strong>Push your promotions</strong></p>



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<p>The majority of retailers will be
offering promotions and discounts during peak sales periods, so you need to
stand out from your competition. Get creative and think about extra ways to
entice an extra purchase such as creating bundle offers or recommending
personalised products at the checkout and on product pages.</p>



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<p>Ensure you’re using every channel at your disposal to get the word
out – social media, ads and
influencer marketing will all be at an all-time high this season so be sure to
up your online presence and don’t
underestimate the power of a good email campaign.</p>



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<p>Be sure to display your discounts
clearly on your homepage, or consider adding a countdown banner to your site to
ignite your consumers fear of missing out, building excitement amongst your
shoppers.</p>



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<p><strong>Review your checkout process</strong></p>



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<p>A seamless and straightforward
checkout process is the key aspect of every consumers purchase journey online,
and with recent studies putting the average cart abandonment rate at 69.5% (<a href="https://www.statista.com/statistics/477804/online-shopping-cart-abandonment-rate-worldwide/">Statista</a>),
it’s important to streamline your
checkout process to drive
ecommerce sales. We’ve
found the most effective methods include implementing a one-page checkout
system with clear and easy to follow instructions. Another thing to consider is
to remove any unnecessary consumer distractions on the checkout page, including
things such as a promo code field and promotional headers and footers, keeping
their full attention on the completing the transaction.</p>



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<p>Pushing your promotions and ensuring a seamless shopping experience, and checkout process, will help you to increase traffic to your e-commerce store in little to no time. Kelkoo Group has 20 years’ experience in e-commerce, digital advertising and consumer analytics. We can support your entire campaign, from set up through to tracking sales and conversion data to help you get the results your online store needs to succeed. Feel free to get in touch to find out more about how our product portfolio can drive quality traffic to your online store and improve your online presence.</p>



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		<title>Black Friday must-haves for your online store to succeed</title>
		<link>https://www.kelkoogroup.com/de/resourcen/blog-de/black-friday-must-haves-for-your-online-store-to-succeed/</link>
					<comments>https://www.kelkoogroup.com/de/resourcen/blog-de/black-friday-must-haves-for-your-online-store-to-succeed/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Thu, 10 Oct 2019 13:01:47 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Black Friday]]></category>
		<category><![CDATA[click]]></category>
		<category><![CDATA[click through]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[deal]]></category>
		<category><![CDATA[discount]]></category>
		<category><![CDATA[e-shopper]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[offers]]></category>
		<category><![CDATA[online store]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[targeted email marketing]]></category>
		<category><![CDATA[transaction]]></category>
		<guid isPermaLink="false">https://www.kelkoogroup.com/unkategorisiert/black-friday-must-haves-for-your-online-store-to-succeed/</guid>

					<description><![CDATA[Black Friday is fast becoming the e-commerce event of the year, with sales growing from £810 million in 2014 to £1.49 billion during 2018, according to figures from IMRG. Although a recently new phenomenon, consumers are actively cashing in on the deals and discounts available to them during the last Friday in November – set [&#8230;]]]></description>
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<p>Black Friday is fast becoming the
e-commerce event of the year, with sales growing from £810 million in 2014 to £1.49
billion during 2018, according to figures from IMRG. Although a recently new
phenomenon, consumers are actively cashing in on the deals and discounts
available to them during the last Friday in November – set to fall on 29<sup>th</sup> November this year. With
Black Friday e-commerce sales predicted to increase year-on-year, there’s no better time to start pushing
your promotions and offers to attract and retain new and existing e-shoppers
for your online store. </p>



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<p>So, if you are looking to make
the most of this peak sales period, then read on to find out our must-haves for
your online store to succeed this Black Friday.</p>



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<p><strong>Planned email marketing</strong></p>



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<p>Timing is everything when it
comes to planning and rolling out a successful email marketing campaign in time
for Black Friday. Both past and potential shoppers should also remain on your
emailing list, in addition to current customers, to ensure that you can expand
your sales targets and customer base. A catchy subject line that is relevant
and highlights your sales will ensure that your email doesn’t go straight to the deleted items,
while scheduling your emails to meet with time zones and peak email users will
also ensure that you optimise your click through rates. Remember that not all
customers are equal: entice past customers back with loyalty programmes or
freebies, while potential customers will be drawn in with limited time offer
deals. </p>



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<p><strong>Social savvy campaigns</strong></p>



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<p>Planning and scheduling a social
savvy Black Friday campaign for your digital channels will enable you to keep
excitement high in time for 29<sup>th</sup> November. Treat your social
followers as you would your customers and remember to respond to any comments
or queries as quickly as possible so that you don’t
become the next trend on Twitter. Consider your content for each channel
carefully, Instagram requires high quality images and short, sharp captions
while Tweets are ideal for highlighting time-sensitive offers. Finish each
social post with a call to action such as “visit
our store” to encourage hesitant
e-shoppers to turn clicks into sales.</p>



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<p><strong>Countdown for the best deals</strong></p>



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<p>Adding a countdown timer on your
site is a quick and easy way to encourage hesitant shoppers to complete a sale.
Timers can work across all items on your site – but higher-value
items or Christmas ‘must-haves’ will benefit from a countdown timer
to add to the excitement. You could also add a website banner timer on your
landing page to reveal when your Black Friday sales will begin, encouraging
your e-shoppers to start planning when to hit your store.</p>



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<p><strong>Upsell on items</strong></p>



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<p>Upselling is a great way to push
current site users to spend more on your website. By creating “suggested items” in pop ups or combos on packages,
you can push your stock and encourage customers to up their spend while they
bag a bargain the process. Consider your copy and messaging so that it creates
a sense of urgency, pushing e-shoppers into completing their transaction.</p>



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<p><strong>Flash sales drive purchases</strong></p>



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<p>A flash sale is the ideal way to
create hype and drive traffic to your site before Black Friday, be it a few
hours or a day or two prior to the event. Keep an eye on timings and limit your
product offerings to up interest.</p>



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<p>Here at Kelkoo Group we can help
you get your campaigns online and up and running in time for one of the busiest
sales periods of the year. With over 20 years’
experience in e-commerce and digital advertising, our teams are on hand to help
your online store succeed. Why not get in touch to find out how we can help
this Black Friday and beyond?</p>



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		<title>Switch to Kelkoo Group and see your Q4 performance soar</title>
		<link>https://www.kelkoogroup.com/de/resourcen/blog-de/switch-to-kelkoo-group-and-see-your-q4-performance-soar/</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Fri, 06 Sep 2019 08:44:57 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[click through]]></category>
		<category><![CDATA[commercial benefits]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[CSS]]></category>
		<category><![CDATA[Google Shopping]]></category>
		<category><![CDATA[Google Shopping Ads]]></category>
		<category><![CDATA[impressions]]></category>
		<category><![CDATA[KPI]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[online merchants]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[online store]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[price comparison]]></category>
		<category><![CDATA[Q4]]></category>
		<category><![CDATA[quarter]]></category>
		<category><![CDATA[ROAS]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales teams]]></category>
		<category><![CDATA[strategy]]></category>
		<guid isPermaLink="false">https://www.kelkoogroup.com/unkategorisiert/switch-to-kelkoo-group-and-see-your-q4-performance-soar/</guid>

					<description><![CDATA[With summer now over, it’s time to get back to school and prepare for the most important time of the year in the e-commerce calendar. For over 80% of our 5,000 retailers, this quarter will determine whether 2019 has been a good year. Now is the time to start planning for a successful peak sales [&#8230;]]]></description>
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<p>With summer now over, it’s time to get back to school and prepare for the most important time of the year in the e-commerce calendar. For over 80% of our 5,000 retailers, this quarter will determine whether 2019 has been a good year. Now is the time to start planning for a successful peak sales period, putting you ahead of the game – essential in today’s ever-changing online world. </p>



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<p>Here at Kelkoo Group we can work with you to increase your performance and get ahead of your competition in this key trading period. Since September 2017, retailers have been able to test CSSs such as Kelkoo, to access Google Shopping Ads, the most important source of traffic and sales generation in today’s online marketing mix. We are still struggling to see the negatives. <a href="https://www.kelkoogroup.com/blog/">Read more here</a> about what some of our retailers had to say.</p>



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<p><strong>Commercial Opportunities for Q4</strong></p>



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<p>The first
advantage of switching to a CSS is obviously the fact that you won’t have to
pay the Google Shopping margin, in play since September 2017 – we have
calculated this to be around 20%.</p>



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<p>However, the reality is that we have seen much bigger advantage than the 20%. Retailers have seen a drop of up to 35% of their CPC while retaining the same volume of impressions. Some of our retailers saw a decrease in their CPC of around 31%, but saw then a marked increase in impressions of 32%, leading increased click through rate and obviously, sales.</p>



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<p>In any case,  ROAS upped substantially since making the switch to Kelkoo Group.</p>



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<p><strong>PPC support on hand</strong></p>



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<p>The second
advantage of switching to a CSS such as Kelkoo Group is the support you will
receive from our top in-house talent. Our multilingual PPC Consultants have
been managing campaigns for minimum 4 years in agencies or for well-known high
street names. While they won’t take complete control of your campaigns, they
are on hand to help you find the right balance between reducing your CPC and
increasing impressions based on your KPIs and strategy. </p>



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<p>While you can
expect savings for your campaigns, this isn’t the primary reason that you
should make the switch to Kelkoo Group. The primary reason is that we will make
sure that you increase your performance and ROAS.</p>



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<p><strong>Looking for a boost?</strong></p>



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<p>Within 48 hours,
the Kelkoo Group team can bring you live on Google Shopping Ads, with no change
of tools or downtime in traffic to your store. The only change that you will notice
is the increase of impressions once all your campaigns are with Kelkoo Group.</p>



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<p>Why not get in
touch with us today and speak to one of our local PPC teams, who are on hand to
answer any questions that you may have.</p>



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<p>Keen to make the
switch? Contact our sales teams here, and start reaping the benefits just in
time for the busiest quarter of the sales calendar.</p>



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<p>Looking to find out more about <a href="https://www.kelkoogroup.com/blog/why-multi-traffic-services-and-google-shopping-ads-should-form-the-perfect-team-for-your-campaigns/">Google Shopping Ads</a>? You can find out more on our Kelkoo Group blog.</p>



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		<title>Trust in the digital space: The future of e-commerce and DMEXCO19</title>
		<link>https://www.kelkoogroup.com/de/resourcen/blog-de/trust-in-the-digital-space-the-future-of-ecommerce/</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Tue, 23 Jul 2019 07:00:55 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[consumer trend]]></category>
		<category><![CDATA[dmexco]]></category>
		<category><![CDATA[DMEXCO19]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[event]]></category>
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		<guid isPermaLink="false">https://www.kelkoogroup.com/unkategorisiert/trust-in-the-digital-space-the-future-of-ecommerce-2/</guid>

					<description><![CDATA[“As users, we need to trust that we can engage in respectful interaction with each other on the web and especially on social networks. We need to trust that companies in the digital economy will treat us and our data with respect and responsibility.” &#8211; Dominik Matyka, Chief Advisor DMEXCO Trust in digital environments Trust [&#8230;]]]></description>
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<p class="has-text-align-center"><em>“As users, we need to trust that we can engage in respectful interaction with each other on the web and especially on social networks. We need to trust that companies in the digital economy will treat us and our data with respect and responsibility.”</em></p>



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<p class="has-text-align-center"><em><br> </em><strong>&#8211; Dominik Matyka, Chief Advisor DMEXCO</strong></p>



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<p><strong><em>Trust in digital environments </em></strong></p>



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<p>Trust is one of the most
researched and complex phenomena now factoring its way into the digital space. It
stands as a measure of confidence and reassurance for online shoppers and is a
vital part of today’s e-commerce process. Customer behaviour online is becoming
increasing impacted by a merchant’s trust factor, with a lack of it often being
the main reason for cart abandonment. However, recently we have seen trust
issues affecting business behaviour as well as the consumer. The past few years
has seen our attention directed towards the misconduct by tech giants in the
digital industry, with continuous antitrust and competition law abuse
highlighting how the concept of trust in the digital space can make or break a
business.</p>



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<p><strong><em>The future of e-commerce</em></strong></p>



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<p>With these issues continuing to
shape the way e-commerce business are functioning in 2019, it’s vital to ensure
your business is aware of the impact something as simple as trust can have. We’ve
seen the likes of Google and Amazon under fire over unfair competition in the
marketplace and we predict this to shape the future of e-commerce, levelling
out the playing field for those with lesser influence and market dominance. </p>



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<p>We expect this topic to be a prevailing
factor in many discussions at this September’s DMEXCO conference with this
year’s slogan being ‘Trust in You’. We expect the conference to take a positive
outlook on the situation, bringing the ecommerce community together and
steering thoughts away from the stress of market and business competition.</p>



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<p><strong><em>Consumers Trust In You</em></strong></p>



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<p>When considering trust from a
consumer standpoint, as
an e-commerce business you need to establish this during the first few clicks
on your site; for consumers who are shopping with a brand they are unfamiliar
with, their online experience is a crucial factor in purchase decisions.</p>



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<p>How can you combat the challenge of over
overpowering user’s fear to buy from a smaller business? Using clear trust
signals such as third-party reviews, security seals and offering free returns
is an effective way to boost trust and buy-in from your market. Even details such
as adding pictures of clients or team members to an ‘About Us’ page can be a
source of some extra reassurance to consumers.</p>



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<p>DMEXCO19 is fast approaching and &nbsp;we are excited to see what other aspects of trust and it’s effect on the future of ecommerce will be discussed at the conference. Come and join us at stand D-019a, Hall 7 this September 11-12<sup>th</sup> to find out more about how our product offerings can boost your traffic and online opportunities for your business.</p>



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<p>Interested in finding out more?&nbsp;<a href="https://www.kelkoogroup.com/kelkoo-group-dmexco-2018/" target="_blank" rel="noreferrer noopener">Then why not book a meeting with us now…</a></p>



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<p>Book your ticket to dmexco&nbsp;<a href="https://dmexco.com/tickets/" target="_blank" rel="noreferrer noopener">here
&gt;</a></p>



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		<title>Key trends to look out for at DMEXCO19</title>
		<link>https://www.kelkoogroup.com/de/resourcen/blog-de/key-trends-to-look-out-for-at-dmexco19/</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sun, 07 Jul 2019 09:00:42 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[consumer trend]]></category>
		<category><![CDATA[dmexco]]></category>
		<category><![CDATA[DMEXCO19]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[ecommerce]]></category>
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		<category><![CDATA[trends]]></category>
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					<description><![CDATA[Kelkoo Group is once again taking part in DMEXCO, Europe’s largest digital marketing conference, bringing 41,000 visitors and 1,000 exhibitors to Cologne, Germany for two days of media and marketing business networking opportunities. In preparation for this year’s conference we’ll be looking at some key digital marketing trends that are set to take centre stage [&#8230;]]]></description>
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<p>Kelkoo Group is once again taking part in DMEXCO, Europe’s
largest digital marketing conference, bringing 41,000 visitors and 1,000
exhibitors to Cologne, Germany for two days of media and marketing business
networking opportunities. In preparation for this year’s conference we’ll be looking
at some key digital marketing trends that are set to take centre stage in
September. Read on to find out the areas that we think are the ones to watch
this 2019.</p>



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<p><em><strong>General data protection regulations</strong></em></p>



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<p>GDPR and the ongoing Facebook data scandals last year saw an
increase in people paying attention to how and where their personal data is
being stored in the digital space. As an industry, we are beginning to accept
the responsibility that comes with the digitalisation of the market space and are
finding the equilibrium between privacy and personal marketing. </p>



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<p>What impact has this had on customer behaviour? We expect to
see sessions exploring this as well as determining what the industry has learnt
and the best practices for businesses to make the most of the legislation. </p>



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<p><em><strong>Social media and Influencers</strong></em></p>



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<p>It is impossible to think about privacy in the digital space
without acknowledging audiences increasing demand for transparency and
authenticity. Influencer marketing found itself at the centre of a media storm
last year, with fraudulent campaigns hitting the headlines, so how are
marketers combatting this? We expect to see a focus on micro influencers with
brands creating highly targeted and meaningful campaigns, putting a focus on
how they work with influencers rather than who they work with.</p>



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<p><em><strong>Personalisation of the digital space</strong></em></p>



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<p>Another major trend set to feature at DMEXCO is the
personalisation of marketing techniques. Consumers are aware brands are using
their data to improve their customer journey online, providing them with relevant
shopping experiences representative to individual needs and behaviour. We hope
to see a strong focus on how the industry leaders are getting this right and
how new data types can be used to create a completely personalised and
memorable consumer experience. </p>



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<p><em><strong>Artificial Intelligence </strong></em></p>



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<p><em> </em>Consumers increasingly are expect an instant response when interacting with brands online. Chat bots are vastly increasing in popularity, due to recent advancements in their technologies and algorithms they now have the potential to be indistinguishable from human conversation. This technology is advancing at a rapid pace, brands are learning how to utilise this tech to identify customer needs. </p>



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<p>AI is only as good as the people who are using it. We expect
there to be a big focus around who is using AI, what skills are required and
how we can improve the relationship between man and machine to ensure the
customer is still at the centre of the brand experience.</p>



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<p><em><strong>Antitrust </strong><br> <br> </em>2018 was a big year for antitrust laws in the EU, with Google being hit with over €4.3 billion in fines and as we move further into 2019, abuse from the tech giant continues. Hit again with billions worth of fines in March the EU antitrust scandals are still ongoing and damaging e-commerce businesses. <br></p>



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<p><br> What’s next in the antitrust case and how can ecommerce businesses avoid being caught in the crossfire? We expect this to be a theme amongst many talks and sessions throughout the conference with the issue still making headline news.</p>



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<p>Out of all the trends we are expecting to make an appearance at DMEXCO19 there seems to be a recurring theme around trust and transparency in ecommerce with an increasing call for companies to commit to doing the right thing for the industry and consumers. Come and join us at stand D-019 in Hall 7 this, September 11-12<sup>th </sup>to find out more about how our product offering can boost your traffic and online opportunities for your business. Get your tickets now to find out more about how our ecommerce solutions can benefit your business.</p>



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<p>Interested in finding out more?&nbsp;<a href="https://www.kelkoogroup.com/kelkoo-group-dmexco-2018/" target="_blank" rel="noreferrer noopener">Then why not book a meeting with us now…</a></p>



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<p>Book your ticket to dmexco&nbsp;<a href="https://dmexco.com/tickets/" target="_blank" rel="noreferrer noopener">here
&gt;</a></p>



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