By Rhiannon Curry| December 2018

With experts predicting 2019 will see a major shift in how consumers engage with retail brands socially, we reveal the key trends every retailer needs to know to captivate audiences.

It’s hard for us to envisage the past world when retailers existed merely in bricks and mortar, unable to connect with their customers unless they physically stepped through the shop door.

Now brands are able to engage with shoppers, literally in the palm of their hands via their smartphones, by targeting advertising based on their search results. And at the heart of this shift are social media platforms such as Instagram, Facebook and Twitter.

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