PMax migration consulting package

Internal check of the available attributes, with clear focus on the main drivers as Performance Max gives
and will relies more and more on a complete and optimised feed

–> 3 hours

Brainstorming session to understand why the change in approach, and support in choosing KPIs,
defining benchmarks and finding the best way to move to a PMax based activity

–> 3 hours

Working on the account structure to rebuild campaigns to better fit the new channels,
keeping in mind merchant’s goals, margins and wider business objectives

–> 2 hours

Selection of the targeted items split into different categories, uploading of the assets
& creation of relevant asset groups, creation and selection of correct audiences

–> 4 hours

Keep the newly created campaigns under a constant scrutiny, to evaluate the success of the migration
and to fine tune anything that could be improved with activity data

–> Included