With the current global circumstances, we all know it’s easy to get caught up in the here and now but, it’s still vital to plan for your future. The build up to Q4 is a quintessential time for e-retailers to increase revenue and brand awareness. With plenty of holidays providing promotional opportunities for your online store, you need to be ready.

We’ve got you covered with the most important e-commerce dates for the remainder of the year; don’t forget to circle these in your marketing calendars allowing time to prepare and thrive this year.

Back-to-school

Yes, it’s almost that time of year again… back-to-school. Although dreaded among most parents it presents a huge opportunity for online retailers with billions being spent in previous years.

The typical back-to-school shopper starts three weeks to a month before school begins in September, so planning ahead is crucial to target those panicking parents. But, make sure you’re not restricting your marketing to just targeting adults, it’s time to think outside the (lunch) box and build some kid friendly campaigns to spark their imagination.

Black Friday & Cyber Monday

Black Friday weekend is hands down the e-commerce event of the year.

Although a fairly new phenomenon across Europe, consumers are actively cashing in on the deals and discounts available to them during Cyber period – set to start on Friday 27^th November this year. With Black Friday e-commerce sales increasing year-on-year, it’s time to strike while the iron is hot and push your promotions and offers. Find out more about our Black Friday must-haves for success here.

It’s swiftly followed by Cyber Monday (30^th November),the finale of Cyber weekend! This is your last chance to reap the benefits while your consumers are still in “cyber shopping mode”. Read how we increased Black Friday traffic by 813% for one of our online Italian merchants here.

Boxing Day

Although if feels like the winter sales start earlier and earlier each year, Boxing Day will always be a key date for your e-commerce diaries. Despite shoppers inevitably tightening their purse strings after not only Christmas but against an uncertain economic background, there will always be those who cannot resist the temptations of a Boxing Day sale. Update your website graphics and offer new products, lines and promotions to get ahead of the January slump.

Looking for some expert advice to optimise your online campaigns this year? Kelkoo Group has 20 years’ experience in ecommerce, digital advertising and consumer analytics. Get in touch with our team of PPC experts today to find out how we can improve your online presence.

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