Football fever has well and truly hit, and here at Kelkoo Group we too have been following the action from Russia during the FIFA World Cup this 2018. Those precious 90 minutes spent in front of the television set are no longer a period in which shopping rests on the sidelines. In fact, global advertising spend is set to grow by 5.2% to $535bn in 2018, with the World Cup as one of the main contributing factors. It is no surprise that football is one of the most-loved sports on the planet, and even if your brand is not related to the beautiful game, you can still make the most of pre-match fever to boost your online campaigns…

Plan your campaigns around World Cup fixtures

Now that the World Cup is well underway, you can get creative – while also making sure that you catch some of the bigger games – by planning your campaigns around matches. Consider adding pop-ups several hours in advance to alert your followers to a flash sale, send an email campaign for long term customers to grant them access to a ‘private sale’ or even slash your prices if the favourite team scores a goal. It pays to run analytics to check when your consumers are spending – is this prior, before, or after a match – and run campaigns accordingly, so that you can raise your profile and get those all-important leads in the back of the net.

Promote goods and services that fans will need

Online store owners can make the most of ecommerce marketing platforms too, using ad placements to advertise products and services that any football fan or aspiring pro player may need. From match snacks, to football boots or even country shirts, you will only pay when customers are redirected to your store. Better, still you can retain complete control of your monthly advertising budget.

Kelkoo Group has 20 years’ experience in ecommerce, digital advertising and consumer analytics. We can support your entire campaign, from set up through to tracking sales and analysing conversion data to help you get the results your business needs to succeed.

Contact us today to find out more!

Get active on Social Media

If you haven’t already woken up to the benefits of social media for your online campaigns, boosting your brand or even checking in with what your competitors are doing, then now could be the time for you to start. Going social is an easy and cheap way to raise awareness of your brand, and could help you to capture new leads for your business. Consider using gifs or try to incorporate ‘trending’ hashtags that are World Cup related in your posts, so that you can reach a wider audience. By making a few small tweaks, you can make a huge improvement to your overall site traffic and campaign click through rates.

So, if you are not yet making the most of the World Cup 2018 as part of your online campaigns, then now is the time to start keeping tabs on the sporting event of the year – that provides great off-pitch opportunities for you to cash in on.