Make sure your online store is not a ‘basic witch’ this Halloween

Halloween is  creeping up on us, and now is the perfect time to stand out from your competitors . Even if your product isn’t closely related to Halloween, as with any holiday there will always be the opportunity to maximise sales.

Often overlooked when compared to Black Friday and the rest of the festive season, a good Halloween could be your early Christmas present. Following America’s lead, Halloween has gained massive popularity in the UK in recent years, turning into one of the country’s biggest commercial events. Halloween consumer spending has been increasing annually in the UK and reached a total of over £400 million in 2018 and over £450m in 2019.

Here at Kelkoo Group we understand that Q4 provides the most opportunities for you as a retailer, so we’ve put together some of our top tricks to scare off your competitors.

Bring your Shopping Ads strategy out of the cobwebs

If you’re looking to up your brand’s visibility and attract new customers to your website, then Google Showcase Ads could provide you with the solution you’re after. According to Google, around 80% of Showcase Ads traffic to a merchant’s website is from new visitors.  In addition, Showcase Ads provide your online shop with improved visibility against your competition.

Howl at the moon target audience on social media

Targeting capabilities across social media platforms have grown exponentially, with marketers now possessing the ability to target highly specific audiences through specialised options. Paid traffic is one of the best ways to quickly generate sales. If  it’s not already part of your marketing plan, consider investing in paid search this Halloween as an effective strategy for increasing ROI to take your business to the next level.

How can Kelkoo Group help?

At Kelkoo Group we have a host of resources to help you with Shopping Ads and plenty of in-house experts to help you get scarily good sales. To get in contact with our specialist, click here.