At Kelkoo, we’re dedicated to helping you achieve outstanding results with your digital marketing strategies. We want to ensure you’re making the most of the latest tools and techniques in the industry.

As we move into March, it’s the perfect time to get into some of the upcoming micro peaks and connect with your audience in meaningful and impactful ways. Let’s dive into the opportunities ahead and take advantage of these peaks to connect with your audience, maximize performance and to ensure success.

🌷 March & April – Mother’s Day and Easter Trends

Easter is becoming more than just a weekend celebration – people plan weeks in advance, and the emotional significance of welcoming spring brings excitement and optimism. Easter spend was up 5% year-over-year (YoY) in 2024, and we expect even stronger growth in 2025.

Key Easter Categories🐰

• Toys & Games
• Beauty & Personal Care
• Clothing
• Food (Always a top category!)

Emerging Trends🌱

• Home Upgrades: Warmer weather inspires home improvements and décor refreshes.
• Spring Cleaning: Demand for home cleaning products and organization solutions blooms this time of year.

Mother’s Day interest is also on the rise compared to last year, offering another excellent opportunity for your business.

Top Mother’s Day Categories 💐

• Beauty & Personal Care
• Footwear
• Women’s Clothing

Google News: Gross Profit Optimization Experiment

Starting March 3rd, select advertisers can join Google’s new gross profit optimization experiment. This initiative allows campaigns to optimize for gross profit rather than revenue while maintaining target ROAS and budget. It’s available for standard Shopping and feed-based Performance Max campaigns.

How Kelkoo can help

We understand that navigating all updates and optimizing your campaigns can be challenging as there’s so much going on. That’s where we come in, our team of experts at Kelkoo is ready to help you with:

• Customized Strategy Sessions: Book some hours with our specialists to get personalized advice on how to fine-tune your Shopping Ads and Performance Max campaigns in time for peak.

• Ongoing Support: We offer continuous monitoring and adjustments to ensure your campaigns are always performing at their best.

Don’t miss out on this opportunity to optimize your Google Shopping Ads and Performance Max strategies. Don’t hesitate to contact us if you need any support! You can reach us on team-digital-paid-media@kelkoogroup.com