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Black Friday, Christmas and the January sales…. Towards the end of the month many retailers begin to see a drop in traffic to their ecommerce sites. Worse, customers start to return products, creating a logistical nightmare. No matter the size of your online store, this is a tricky time of year for retailers looking to boost their revenue.
Luckily, there are a variety of tricks that you can use to help combat the post-holiday dip. Read on to find out how to continue to see steady sales and traffic levels consistent.
Market to the New Year Mindset
For many consumers, a New Year means a new you, offering a wealth of opportunities for you to change your marketing drive to make the most of the health and rejuvenation mindset that steps into force come January 1st. When it comes to cashing in on the New Year, few things are off limits. From products to help provide better organisation and productivity, to health and wellness accessories or even products to help keep people and their families, or gadgets safe, make sure that you rethink your marketing approach and get ready to see sales soar.
Targeted Email Marketing
After your holiday marketing push you should have hundreds of new email addresses waiting for you, enabling you to start positioning your New Year email marketing drive. Don’t wait to send out your post-holiday email. Make the most of consumers keeping your brand fresh in their minds, and begin to deliver content that will see them return to your store again and again.
Don’t go quiet
The festive season may be over, but don’t let your social efforts stop there. Keep up your presence on social channels and make sure that you continue with your editorial calendar and key messaging during the quieter January period.
Kelkoo Group has 20 years’ experience in ecommerce, digital advertising and consumer analytics. We can support your entire campaign, from set up through to tracking sales and conversion data to help you get the results your business needs to succeed.