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	<title>stock Archives - Kelkoo Group</title>
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		<title>Five Top tips to turn your Summer sales period from slow to sizzling</title>
		<link>https://www.kelkoogroup.com/resources/blog/five-top-tips-to-turn-your-summer-sales-period-from-slow-to-sizzling/</link>
					<comments>https://www.kelkoogroup.com/resources/blog/five-top-tips-to-turn-your-summer-sales-period-from-slow-to-sizzling/#comments</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Fri, 09 Aug 2019 08:00:06 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[coupon]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[discount]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[eshopper]]></category>
		<category><![CDATA[loyalty programme]]></category>
		<category><![CDATA[offers]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[online store]]></category>
		<category><![CDATA[purchase]]></category>
		<category><![CDATA[sales period]]></category>
		<category><![CDATA[stock]]></category>
		<category><![CDATA[summer]]></category>
		<category><![CDATA[targeted email marketing]]></category>
		<guid isPermaLink="false">https://www.kelkoogroup.com/uncategorized-cs/five-top-tips-to-turn-your-summer-sales-period-from-slow-to-sizzling/</guid>

					<description><![CDATA[Summer can be a slow season for online stores. As the temperature hots up, sales tend to cool off, meaning that retailers can see their figures take a hit over the warm Summer months. Although your online store isn’t affected by a drop in footfall, it’s still vital that you consider these top tips to [&#8230;]]]></description>
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<p>Summer can be a slow season for online stores. As the temperature hots
up, sales tend to cool off, meaning that retailers can see their figures take a
hit over the warm Summer months. Although your online store isn’t affected by a drop in footfall, it’s still vital that you consider these top tips
to help keep customers coming back for more. Read on to find out how you can
keep your sales sizzling this Summertime.</p>



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<p><strong>Launch a loyalty programme</strong></p>



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<p>Make the most of your sales tracking capabilities, and reward customers
who keep coming back and making purchases from your shop. You could begin by
giving customers a percentage off their total after a set number of visits, or
launch a points programme meaning that those who spend more over time can
access bigger discounts or coupons. Make the most of your email marketing
campaigns and be sure to send out reminders to customers who haven’t shopped with you during the past few months.
Struggling stores will benefit from the boost that a loyalty programme can
provide. </p>



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<p><strong>Take time to say thank you</strong></p>



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<p>When sales are slow this provides you with time to check in to assess
how well your digital marketing campaigns are performing across email and
social. Thanking customers for a recent purchase or asking for feedback
actively encourages shoppers to engage with your brand, plus it makes them feel
special if you take the time to say thank you. Follow up emails are a must if
you are looking to up your sales and encourage shoppers to come back for more
during the long summer months. </p>



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<p><strong>Push excess stock</strong></p>



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<p>Do you have too much seasonal stock that you are trying to sell?
Providing it’s ok for summer, there’s no reason why you shouldn’t consider seasonal summer promotions to push a
backlog of stock off the shelves. From lilos to crocs or kids summer toys,
running a promo is a quick and easy way to get rid of older stock, clearing
space for the busy Christmas and holiday period ahead. </p>



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<p><strong>Flash sales</strong></p>



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<p>Put a time limit on your sales and reap the benefits. By holding a flash
sale, for one hour, 24 hours or 72 hours you instantly push customers into
making a purchase as they are working against the clock to bag a bargain. Adding
a time constraint is sure to stop even the most seasoned case of cart
abandonment in its tracks, boosting your numbers prior to month end. </p>



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<p><strong>Competition time</strong></p>



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<p>All your loyal customers out and about, wearing your products or sharing
photos on social media.. there is no better way to improve your brand
visibility and drive even more traffic to your online store than through
running a summer seasonal competition. Make the most of your social media
channels and encourage followers to tag themselves using one of your products.
Or consider running a prize draw for customers that take the time to write you
a review. Keep it easy and fun and you are sure to attract new shoppers, while
reconnecting with current or previous ones.</p>



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<p>Here at Kelkoo Group we can help you to boost your campaigns all year
round.&nbsp; So if you are experiencing a
summer sales slump, why not get in touch with our teams today to find out how
we can help you to find the right solution for your business needs. </p>



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