transparency Archives - Kelkoo Group

Ad Fraud, Anti-Fraud Measures, Bots, digital advertising, Integrity, Invalid Traffic, Kelkoo Group, Publisher Partnerships, Quality Assurance, transparency

30.04.24

Digital marketing trade association casts doubt over Google Analytics 4’s attribution model

Ad Fraud, Anti-Fraud Measures, Bots, digital advertising, Integrity, Invalid Traffic, Kelkoo Group, Publisher Partnerships, Quality Assurance, transparency

09.04.24

Kelkoo Group and Google’s Privacy Sandbox

Ad Fraud, Anti-Fraud Measures, Bots, digital advertising, Integrity, Invalid Traffic, Kelkoo Group, Publisher Partnerships, Quality Assurance, transparency

14.02.24

Google Search Page Changes FAQ

Ad Fraud, Anti-Fraud Measures, Bots, digital advertising, Integrity, Invalid Traffic, Kelkoo Group, Publisher Partnerships, Quality Assurance, transparency

21.11.23

Taking Action Against Fraud: Safeguarding Quality and Integrity

B2B, Cannes Festival, clients, communication, consumer analytics, conversion rate, data, digital advertising, digital industry, e-commerce, engagement, networking, purchase decisions, retailers, traffic, transparency, trust

24.06.19

Cannes 2019: Top takeaways

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